December 03, 2015
Pantone/Facebook
Pantone announced the "Color of the Year" for 2016: Rose Quartz and Serenity.
For the first time ever, Pantone has chosen two shades as the 2016 "Color of the Year," the color experts announced Thursday.
Following 2015's earthy wine red Marsala shade is the blending of two colors: rose quartz and serenity.
Pantone says the combination of the warmer rose tone and the cooler tranquil blue is a color snapshot of what is taking place in our culture.
"In many parts of the world we are experiencing a gender blur as it relates to fashion, which has in turn impacted color trends throughout all other areas of design," executive director Pantone Color Institute, Leatrice Eiseman, said in the release.
"This more unilateral approach to color is coinciding with societal movements toward gender equality and fluidity, the consumer's increased comfort with using color as a form of expression, a generation that has less concern about being typecast or judged and an open exchange of digital information that has opened our eyes to different approaches to color usage."
Pantone describes the rose quartz color as a "persuasive yet gentle tone that conveys compassion and a sense of composure" while serenity is "weightless and airy, like the expanse of the blue sky above us, bringing feelings of respite and relaxation even in turbulent times."
