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Queen of Jeans Sign South Fellini/Facebook

The Queen of Jeans sign is an ode to the iconic King of Jeans sign that hung over the now-closed store on Passyunk Avenue.

November 30, 2016

Role reversal: 'Queen of Jeans' sign appears on Passyunk Avenue

It was a sad day for many when the iconic King of Jeans sign showing a scantily clad denim duo smooching was dismantled from the now-closed and demolished clothing store on Passyunk Avenue in South Philadelphia.

But as of today, Nov. 30, the sign is back – well, a version of it is. A new and similar sign, this one focused on the woman, has appeared on the avenue outside South Fellini, a clothing store.

According to the Passyunk Post, South Fellini has been incorporating the role-reversed design into T-shirts and merchandise sold at the store for awhile now.

But the Queen of Jeans sign is brand-new.


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