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January 17, 2018

Shocking news: Hershey's Kisses aren't Pennsylvania's most popular Valentine's Day candy

Bulk candy retailer shares data about the top three holiday sweets, broken down by state

Valentine's Day Candy
Hershey's Chocolate Tour Daniel Shanken/AP Images for HERSHEY'S CHOCOLATE WORLD Attraction

Jerry Guest and his grandchildren Jaden and Addy from Harrisburg, Pa. interact with Reese and Hershey characters on Saturday, May 14, 2016 in Hershey, Pa. at the grand reopening of Hershey's Chocolate Tour.

Having been in the sweets business for about a decade, bulk retailer crunched private sales data to compile a timely “Top Valentine’s Candy by State and Nationwide” survey.

This is important because in four short weeks people in love will celebrate the “holiday” by exchanging gifts, including about $1.7 billion of candy.

Among the fun facts they nicely shared with PhillyVoice (and beyond!) this week was that “69 percent of people prefer chocolate over flowers as a Valentine’s Day gift.”

Last year, they added, “conversation heart candy vodka infusions” became trendy, because of course they did.

In a big-picture sense, heart-shaped boxes of chocolates no longer reign supreme. Those aforementioned conversation hearts (with or without booze) actually rule, with 10.2 percent of all candy sales to 9.6 percent for boxed chocolates.


The top Valentine's Day candy, broken down by sales data from each state.

You can check the study out via this link, but we were most interested in the Top Three candies for our local states. Here they are:

Pennsylvania: This may come as a surprise in the land of Hershey, but M&Ms were No. 1 with heart-shaped boxes and conversation hearts filling out the medal stand.

New Jersey: Conversation hearts topped the list with chocolate boxes and “Cupid Corn” coming in second and third.

Delaware: Hershey Kisses are the most-purchased candy in the First State, with conversation hearts and chocolate hearts rounding out the list.


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