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January 25, 2019

Chris Hemsworth to launch health and fitness app

Want the physique of Thor? Centr is set to launch in February

Fitness Apps
chris hemsworth usa today Press Association/Sipa USA

Chris Hemsworth (Photo by PA Images/Sipa USA)

Known for his otherworldly ability to transform into superhero shape, Chris Hemsworth announced that he'll launch a health and fitness app to help give people — fans and fitness enthusiasts, alike — access to the experts who helped form his renown physique.

Hemsworth dropped the news to his Twitter followers earlier this week that Centr, a new subscription-based program which will allow users to follow Thor-approved meal plans, daily workouts and meditation exercises. Hemsworth's tweet notes that “pre-order available now and will launch globally in February.”

Now comes an ad for Centr, depicting Hemsworth and his wife, actress and fitness enthusiast Elsa Pataky, running on a beach, practicing yoga and grilling vegetables.

According to Mashable, Hemsworth actually developed the app with Pataky, along with a host of Hollywood trainers, a movie stuntman, a Navy SEAL trainer, yoga and pilates instructors, a psychotherapist, meditation expert, a bunch of professional chefs and others.


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The app hinges around a central feed, in which you can scroll through your weekly planner, see newly-added workout or meditation videos and recipes, and swipe to swap out activities you're not into, Mashable reports.

The app's workout section features 20 or 40 minute sessions for home or gym, with new videos released weekly, including boxing, HIIT, yoga and strength training. 

Like most fitness apps, you'll be able to set a goal and log your progress, and you can set your chosen intensity level. Plus, Centr can even pair with the Apple Watch to log your workouts and record your heart rate.

In addition to the fitness aspect of Centr, users can also access guided meditations, confidence-building exercises, "sleep visualizations," and tips for dealing with stress. There's also the meal plan section, which can be catered to a myriad of dietary requirements including gluten-free, vegetarian, vegan, or pescatarian, and comes equipped with pre-made shopping lists. 

If this app sounds better than your current go-to, then you won’t be surprised that comes with next-level pricing. “Founding members,” or those that sign up before the app’s February launch, receive 20 percent-off Centr’s three plan options: One month for $15.99, three months for $37.99 or a year for $95.99.

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