About Us


Lexie Norcross

Founder & CEO, PhillyVoice

With a passion for providing the region with a digital-only source for news and information that entertains and drives thoughtful discussion, Lexie Norcross launched PhillyVoice.com in 2014 and has since grown the site into a competitive media publisher that has been read and followed by millions. She previously served as Vice President of Digital Operations & Corporate Services and Director of Interstate General Media LLC, former publishers of The Philadelphia Inquirer, Philadelphia Daily News and Philly.com. Lexie is a New York University graduate and was the recipient of SNJ Business People’s 40 under 40 Award in 2014 and 2017, and South Jersey Biz’s 20 Under 40 Leaders Award in 2013.



Hal Donnelly

Vice President of Sales and Marketing

Hal Donnelly has spent the past 14 years in various industries including digital and print media and gaming, hospitality, and entertainment. His various leadership roles include audience development, retention, subscription sales, brand strategy and relationship management. Formerly associated with The Philadelphia Inquirer, Philadelphia Daily News, Philly.com, Packet Publications, Gannett and Resorts Hotel and Casino, Donnelly earned his MBA in 2005.



Bob McGovern

Executive Editor, News

Bob McGovern has been a journalist for 28 years, primarily in digital news. Before PhillyVoice.com, he worked for Philly.com, The Philadelphia Inquirer, St. Petersburg Times, Pottstown Mercury and Public Spirit in Hatboro. His career suddenly went digital in 1996, when the publisher of The Mercury handed him a book on HTML, and said, “Build me a web site.” Three weeks later, it went live. He lives in Montgomery County.



Matt Romanoski

Executive Editor, Sports

Matt Romanoski spent 20 years in print journalism in various writing and senior editor roles in the Gannett chain, the New York Post and The Star-Ledger of Newark, N.J., before co-founding the digital news site NewJerseyNewsroom.com. He served as Senior Editor/NFL at AOL’s sports channel, Fanhouse.com, and most recently, was the Executive Sports Producer at Philly.com.



Jeff Douglass

Director of Product

Jeff Douglass brings more than 12 years of product management and marketing experience in leading media companies with a focus on the digital media landscape. Douglass previously held various positions at media organizations throughout the Philadelphia region, including NBC Universal, Philly.com and TV Guide.



Erica C. Roccia

Digital Media Account Executive

Erica C. Roccia brings years of sales experience to PhillyVoice.com. She has a passion for media with a proven record of success in nearly every aspect of the industry, including print, digital, TV and radio. In her role as Digital Media Account Executive, Erica identifies innovative marketing solutions for clients that transform their messages into impactful stories and deliver measurable results. Erica is a graduate of Rowan University and resides in South Philly.



Jonathan Tevis

Director of External Relations

Jonathan Tevis serves as the Director of External Relations for PhillyVoice.com, and oversees communications, corporate partnerships, public relations and event programming. Tevis, a Rowan University graduate in Public Relations, was previously Manager of Public Relations & Events at Interstate General Media LLC, where as company spokesperson, he managed media relations, community affairs and revenue events on behalf of The Philadelphia Inquirer, Daily News and Philly.com.



Radhika Shah

Executive Assistant

Radhika Shah serves as the Executive Assistant to Lexie Norcross and the PhillyVoice team. Shah, an Australian born, MBA graduate from Saint Leo University, has an extensive background in administration, fashion, marketing, public relations and real estate. Her previous experience includes working for Saks Fifth Avenue, Charming Shoppes and Spencer Gifts.



Mark Auterson

Desktop Support Specialist

Mark Auterson is the Desktop Support Specialist for PhillyVoice.com. In this role, Auterson is responsible for managing the company’s network infrastructure, developing and evaluating IT strategies, assisting in the implementation of new products and providing technical support on all platforms used within the organization. Prior to joining PhillyVoice, Auterson spent six years serving in various IT support roles at Apple Inc.


Ethics statement

Maintaining our reader's trust is of paramount importance to PhillyVoice. In order to maintain our reader’s faith in the integrity of our reporting, PhillyVoice has adopted a company-wide conflict of interest policy that covers the interests of the staff and family members of PhillyVoice reporters, staff and leadership.

When we have reason to believe that a potential subject presents a conflict or even a legitimate appearance of a conflict, we will note any connection to PhillyVoice, its staff or leadership. The individual, or individuals, with the conflict will not participate in the assignment, writing, editing or approval of a story. When appropriate, we may link to the original editorial content of other media outlets regarding particularly newsworthy subject matter when we believe our recusal is required from producing original pieces.

Trademark Information

PhillyVoiceTM and


are trademarks of WWB Holdings, LLC.


Tivix is a software consulting firm with offices in San Francisco, New York, Europe, and London. We like to say that we build software that matters, because our primary focus is the development of web, cloud, and mobile applications that address real-world needs. From media platforms (like PhillyVoice!) to financial services applications, we reduce software development risk for our clients by using agile methodology and standards-based frameworks (like Django) to get digital platforms to market quickly.

You can learn more about us at www.tivix.com.