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November 17, 2015

LOVE Park Welcome Center saucer to become canvas for colorful lighted art

Structure, built in 1964, recently spared from demolition

LOVE Park Design
Fairmount Park Welcome Center Thom Carroll/PhillyVoice

The Fairmount Park Welcome Center's fate remains a mystery as a New York-based firm finalizes the redesign of LOVE Park.

A colorful and animated light display will soon illuminate the exterior of LOVE Park's Welcome Center.

According to the City's Office of Arts, Culture and Creative Economy, the $230,000 art installation, called Chromoscope, is part of the park's ongoing renovation. 

Artists Laura Haddad and Tom Drugan, along with their team, are behind the concept, which is described as "reflecting distinct patterns (of light) in separate colors, layered and blended to create an abstract pattern" onto the ceiling-turned-canvas of the saucer-shaped space.

"In daylight, or white light, all of the layered images are visible at once, resulting in a vibrant abstract pattern. At night the pattern becomes animated and kaleidoscopic with the projection of colored light onto the ceiling," the City's creative department said.
Chromoscope is informed by Philadelphia artistic and local history," the artists said.  The colors and graphic patterns reference the park’s iconic LOVE sculpture, by renown artist Robert Indiana.  Using this as a starting point, the artwork layers various inspirations to create a tapestry of patterns and symbols that will be filtered and separated through colored light.  

Finalized design plans for the park's renovation were announced last month. The art installation in the welcome center is expected to be installed in Winter 2016-17, the city said.

Read the full release on the project here.


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