May 27, 2016
Today's Number Party numbers come from Metis Communications and they're pretty straightforward: The top 50 hashtags used in Philly on Twitter last year. It's kind of a trip down memory lane. Aw, remember #PopeInPhilly? And #Eagles? So crazy. What were we thinking back then, you guys?
| Top 50 Hashtags Used in Philly in 2015 | occurrences |
| #NEW | 1,500,000 |
| #Eagles | 1,000,000 |
| #Philly | 540,000 |
| #nra | 450,000 |
| #nowplaying | 440,000 |
| #gunfail | 430,000 |
| #Philadelphia | 420,000 |
| #semrushchat | 310,000 |
| #AmericanMade | 310,000 |
| #marketing | 310,000 |
| #ad | 260,000 |
| #PopeInPhilly | 230,000 |
| #giveaway | 200,000 |
| #Phillies | 200,000 |
| #win | 200,000 |
| #RT | 190,000 |
| #news | 190,000 |
| #Flyers | 170,000 |
| RT | 160,000 |
| #BREAKING | 160,000 |
| #quote | 150,000 |
| #smallbizchat | 120,000 |
| #Sixers | 110,000 |
| #contentmarketing | 110,000 |
| #FF | 110,000 |
| #SEO | 110,000 |
| #socialmedia | 100,000 |
| #np | 100,000 |
| #Ferguson | 100,000 |
| #NextMayorPHL | 100,000 |
| #beauty | 88,000 |
| #jobs | 87,000 |
| #WATCH | 86,000 |
| #TBT | 84,000 |
| #OTG | 83,000 |
| #smallbiz | 82,000 |
| #vzwbuzz | 81,000 |
| #GoodDinoEvent | 79,000 |
| #webshow | 75,000 |
| #InsideOutEvent | 69,000 |
| #job | 67,000 |
| #MarquettPromo | 66,000 |
| #Empire | 66,000 |
| #USA | 63,000 |
| #p2 | 61,000 |
| #GOP | 60,000 |
| #ContestAlert | 60,000 |
| #GOPDebate | 56,000 |
| #px | 54,000 |
| #kindness | 54,000 |
Conclusion: Upside: If Twitter is the id of the city, then we're in pretty good shape. We're not judgmental or self-deprecating. We're focusing outward instead of inward. Downside: We like sports so much it makes us seem one-dimensional and emotionally detached. Plus, while we may be interesting as individuals, we look sorta boring when we work together. Half a million Philadelphians wrote #Philly.
#NEW: 1.5 million Philadelphians used this not-entirely-helpful hashtag.
#gunfail & #nra: This is how non-gun people gloat when gun people accidentally(?) get shot by toddlers/dogs/karma.
#semrushchat: I assumed this was some kinda frat crapola, but really it's some ultra-pervasive ambiguously spammy portmanteau. Human people did not use this hashtag, far as I can tell.
#marketing & #ad: These tags were created to tip off Twitter users that certain tweets are worthless.
#np: Not "no problem." This is a music thing, as in "now playing."
#Empire: Philly's favorite show.
#px: I don't know this one, so I'm trying to pick it up from context. Example: "I'll let her have her fun but after all those shenanigans shawty will be back in my bed. #Px" I guess it has something to do with romance.
#kindness: Sounds like a made-up word.
Previously: Number Party: What do Comcast’s On-Demand stats say about Philadelphia?
