March 16, 2017

Tour Yuengling brewery on first day of new label rollout

Business Yuengling
Carroll - Yuengling Brewery Thom Carroll/PhillyVoice

A machine assembles boxes for beer freshly canned and featuring the new Traditional Lager logo design.

It looked like a normal day of production at the D.G. Yuengling & Son brewery in Pottsville on Wednesday, but there was something different about the Pennsylvania beer being packaged on the line.

Yuengling, the oldest brewery in the United States, is getting a new look, and for the first time Wednesday, cans of the brewery's iconic Traditional Lager were being filled and packaged in containers emblazoned with with the beer's new logo.

It's the first time in 30 years that Traditional Lager's logo has changed.

Lager is one of three Yuengling beers that have gotten a facelift, along with Light Lager and Black & Tan. The first batch is bound for Indiana, recently the 20th state to which the family-owned brewery has expanded.

All three beer varieties will be available with their new looks in Pennsylvania in April.

PhillyVoice took a trip to Pottsville, where Yuengling's two Pennsylvania breweries pump out 80,000 cases of beer daily. We saw the new design debut on the cans of the Traditional Lager as it rolled off the production line.

Experience some of what we saw of America's oldest brewery below: from the tunnels below the brewery to its warehouse of freshly-canned beers.

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PhillyVoice visited the D.G. Yuengling & Son brewery in Pottsville, Pennsylvania on Wednesday, March 15, 2017. It was the first day Yuengling was packaging its Traditional Lago in cans and packaging with redesigned logos and graphics.

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A section of a brick wall that was constructed to block off access to a tunnel below the Yuengling brewery in Pottsville is a relic of the Prohibition era.

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The tunnels below the Yuengling brewery in Pottsville formerly were used for temperature-controlled storage during the time before refrigeration.

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Cans zip around a maze of conveyor belts at D.G. Yuengling & Sons brewery in Pottsville, Pennsylvania.

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A rotary can filler pours Traditional Lager into cans.

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Cans are rinsed after being filled with beer.

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Once the filled cans are sealed, they pass through the tunnel pasteurizer, which removes any live yeast or bacteria in the product.

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A machine assembles boxes around freshly canned beers featuring the new Traditional Lager logo design.

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Cases of Yuengling Traditional Lager are boxed on the production line at the Pottsville, Pennsylvania, brewery on the first day of canning with the redesign look on Wednesday, March 15, 2017.

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A warehouse full of freshly-canned beers.

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Cases of Yuengling Light, one of three beers to receive a logo redesign, are stacked in the brewery's warehouse.

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Vice President of Operations Jennifer Yuengling.

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Downtown Pottsville, Pennsylvania, is seen above on Wednesday, March 15, 2017.