February 10, 2015

Heinz ketchup launching new Sriracha flavor

Food Condiments
02102015_Heinz @HeinzKetchup_US /Twitter

Heinz Ketchup introduces its newest Sriracha-infused flavor.

Heinz Tomato Ketchup announced Monday that it's giving its classic taste an added kick with the spicy chili pepper and garlic flavors of Sriracha.

The Pittsburgh-based company's latest flavor joins a line of flavored ketchups currently offered by Heinz, including Heinz Tomato Ketchup Blended with Real Jalapeno, Heinz Tomato Ketchup Blended with Balsamic Vinegar and Heinz Hot & Spicy Ketchup Blended with Tabasco® Brand Pepper Sauce.

“We are thrilled to announce that Heinz Tomato Ketchup Blended with Sriracha Flavor will join the beloved Heinz Ketchup portfolio," Joseph Giallanella, Brand Manager of Heinz Tomato Ketchup said in a statement. 

“Building off of our successful line of flavored ketchups, fans told us that they would love another bold take on their favorite condiment. The new offering adds a new kick to your favorite foods and recipes, pairing well with cheeseburgers, French fries and hot dogs, and is the perfect flavor boost for chicken and eggs.”

Heinz Ketchup Blended with Sriracha Flavor is now available at select retailers, including Walmart and Target locations.