Should your travels bring you along I-95 through North Carolina, don't miss the chance to explore the hidden gem that is Johnston County —affectionately known as JoCo to those in the know. Here you'll discover culturally-rich festivals, one-of-a-kind craft beverages, trendy boutique stores, and did we mention award-winning barbecue? Explore our rural roads just off the interstate to experience laid-back, small-town vibes along with our rising food and drink scene. Read on and find out more!
Nestled in the southern part of JoCo, you'll find Broadslab Distillery in Benson. Operational since 2015, it's run by Master Distiller Jeremy Norris—he’s a craftsman deeply rooted in the age-old art of moonshining. Jeremy recently unveiled a brand-new offering: flue-cured bourbon. This patent-pending, uniquely-processed product has been in the works since 2021.
Jeremy and his wife Shelly have a lineage of crafting genuine, small-batch
moonshine, thanks to a family recipe that has been passed down for over a
century. Beyond moonshine, they've expanded their portfolio to include
exceptional bourbons and rye whiskeys, all meticulously produced in small
batches with non-GMO grains.
Imagine barrels of whiskey hanging out in a tobacco barn during the leaf
drying stage. The combo of intense heat and tobacco aroma creates a
distinct, one-of-a-kind aging process.
Feeling like an extended visit? Jeremy offers overnight options right near Broadslab. You can choose between Happy's House and the Baccer Barn, both bookable on AirBnB.
Broadslab is a highlight on
JoCo’s Beer, Wine, and Shine Trail
—an epicurean journey that showcases the region's locally-owned breweries,
wineries, and distilleries. Cruise through Downtown Benson as part of your
adventure; Fainting Goat Brewing in downtown is also on the trail. Pop into
local shops, snag some gluten-free goodies at JP’s Pastry, and indulge in
waffles with Cornerstone Cafe’s all-day waffle menu. On the subject of
trails, JoCo offers not just physical trails for biking and hiking but
themed ones too, highlighting local eats like BBQ and even red hot dogs.
In JoCo, BBQ is serious business.
You'll find classic Eastern-style chopped pork with vinegar-based sauce at
spots like White Swan and Stephenson’s Bar-B-Q. Or mix it up with creative
takes from Low and Slow Smokehouse and SoDoSoPa to Redneck BBQ Lab. A
comprehensive BBQ Trail Map is at your disposal to guide you through the
entire epicurean landscape.
Before you depart, ensure you bring a piece of JoCo back with you. Whether
it's a bottle of Jeremy's new bourbon or some Redneck BBQ Lab rubs and
sauces. You'll also find local honey, grits, and more artisanal goodies
across the county.
JoCo promises an elevated gastronomic experience that pays homage to North
Carolina’s culinary traditions. For both the weekend wanderer and the
culinary connoisseur, JoCo's marriage of
bourbon and BBQ
provides an unmatched experience that will undoubtedly leave a lasting
impression.