July 12, 2016
Matt Rourke/AP
Peanut Chews are shown at a Peeps & Company store on Wednesday, Feb. 13, 2013, in Bethlehem, Pa.
Do you want to help make a man's dream come true?
Sam Weinrott, who runs a novelty T-shirt company called Pirate Printing and is an administrator for a large South Philadelphia Facebook group called "South Silly," really likes Peanut Chews — so much so that he wants to work for the candy company that makes them.
More specifically, he's been campaigning to get Just Born — which manufactures the Philly-born candy made of peanuts, molasses and chocolate — to let him run the @PeanutChews Twitter account and help with marketing the treat.
How's he doing this? By dishing out some "Mad Men"-quality ad copy (with lots of Pokémon GO references):
.@PeanutChews "Did you know that if you run away from the 3 original starters you'll find a peanut chew? Try it! #PokemonGO"
— Sam Weinrott (@Snack_Man) July 11, 2016
.@PeanutChews "Peanut Chews, I chews you!" with a #PokemonGo image. @JustBornInc I'm spitting straight gold at you get in touch #marketing
— Sam Weinrott (@Snack_Man) July 11, 2016
.@PeanutChews @JustBornInc "peanut chews, did you know they're vegan? Shh don't tell your bro cousin"
— Sam Weinrott (@Snack_Man) July 10, 2016
This Hershey brewing cider smells like @PeanutChews also @JustBornInc plz get in touch re marketing pic.twitter.com/Pumb5N3lge
— Sam Weinrott (@Snack_Man) July 10, 2016
.@PeanutChews this one's for free: "Red or blue, whatchew got?" #LetSamHelp
— Sam Weinrott (@Snack_Man) July 11, 2016
"When someone airplanes one into your mouth while you're lying on your back! #ChewinItOldSchool" #LetSamHelp https://t.co/gdYyQK3qIK
— Sam Weinrott (@Snack_Man) July 12, 2016
Oh, and he's also been offering up some critique of Peanut Chews' current marketing efforts:
@PeanutChews omg this is so bad come on guys!!! hmu I want to help
— Sam Weinrott (@Snack_Man) July 11, 2016
too boilerplate-y #LetSamHelp https://t.co/0F8QiTbOQd
— Sam Weinrott (@Snack_Man) July 11, 2016
Like any attempt at a viral internet campaign, Weinrott has been using a hashtag: #LetSamHelp. Some have caught on:
@Snack_Man @PeanutChews hahah, love it. #LetSamHelp
— Alex Kaplan (@jalexander) July 11, 2016
I think @PeanutChews should #LetSamHelp himself to end-of-day excess. And with your tweets.
— Steven Feldman (@sutiibu) July 11, 2016
So far, it doesn't look like @PeanutChews or Just Born have acknowledged his efforts. But Weinrott appears to be soldiering on anyway:
"When someone airplanes one into your mouth while you're lying on your back! #ChewinItOldSchool" #LetSamHelp https://t.co/gdYyQK3qIK
— Sam Weinrott (@Snack_Man) July 12, 2016
