Social Media Soda
061917_pittphlcola @CocaCola/Twitter

Coca-Cola targets tweet at Pittsburgh residents with a map of Philadelphia.

June 19, 2017

Twitter lambastes Coca-Cola for confusing Philly and Pittsburgh

Soda company evidently unable to read a map

It's hard being a soda company these days. Pepsi failed miserably trying to make a commercial that fused themes of social justice, celebrity, unity and refreshment. Then they came up with Pepsi Fire and people were even less enthused. Now you've got more cities taxing soda, public health cramping profit margins and mounting attacks on the illusion of diet soda.

On Monday, it was Coca-Cola's turn to take the heat, when all the company wanted was to help people beat it.

It started with this seemingly innocent tweet intended for the parched residents of Pittsburgh. 

As you can see, the territory depicted in this map is not Pittsburgh, but Philadelphia and the surrounding area. Not that we couldn't use it here too. It's almost 90 degrees, muggy as can be and about to pour

In any case, Twitter jumped all over Coca-Cola for the error. 








The worst part about this, for us, is that Coca-Cola's mistake turned into Pittsburgh people ragging on the Flyers.




In a statement obtained by Pittsburgh Post-Gazette reporter Joshua Axelrod, Coca-Cola followed the classic method of deflecting a public gaffe: reiterate the point of the campaign while downplaying the mistake. 

"We sincerely apologize to our loyal fans for using a Philly map in our recent tweet. To our fans in both cities, we promise this error has been corrected," the statement reads. "This summer we are exploring innovative, adaptive technologies to serve up personalized content to our fans when the weather heats up, and remind them there's nothing better than sharing an ice-cold Coke. In this case, our map accidentally missed the mark."

Next up, Dr. Pepper Snapple Group. 

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