January 23, 2018

Eagles players to NFL: Sales from dog mask shirts should go to Philly schools

Lane Johnson and Chris Long called the league out on Twitter for its new underdog shirt

Eagles NFL
011318ChrisLong Brad Penner/USA TODAY Sports

Underneath this dog mask is Chris Long.

An attempt to capitalize on the Eagles' underdog identity seems to have backfired on the NFL, with Eagles players Lane Johnson and Chris Long calling out the league on social media.


UPDATE: After criticism from Chris Long and Lane Johnson, NFL to donate underdog shirt proceeds to Philly schools


The Twitter account for the NFL's official shop tweeted out a link to a new shirt it's selling Tuesday for Philadelphia's Super Bowl run. The shirt is of a dog mask, which Johnson and Long wore after the team beat the Atlanta Falcons in the divisional round of the playoffs and the Vikings in the NFC Championship game despite being underdogs at home.


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The tweet tagged Long, and told the defensive lineman the shirt would go great with his mask.

One problem: Johnson has already been selling shirts featuring the dog masks, except the proceeds from those sales are going to Philadelphia's schools, a cause Johnson has been raising money for most of the season

As of the Wednesday before the NFC Championship game, Johnson had already raised more than $53,000 for the city's education system.

So, when Long saw the tweet, he was none too pleased. Neither was Johnson.

The NFL probably would have been better off just leaving the whole underdog theme to the players and fans instead of trying to sell its own merchandise based on it.