The Philadelphia 76ers will look to get back on track Wednesday night by evening their first round playoff series with the Boston Celtics.
The last thing Sixers fans need right now is a reminder of playoff despair, but it's becoming clearer by the day that last season's miserable Game 7 loss to the Toronto Raptors was as monumentally bad as it felt.
Even though Kawhi Leonard is now with the Los Angeles Clippers, his personality evidently is so wrapped up in his buzzer-beating shot against Philadelphia that he decided to brand himself around that painful moment in Sixers history.
Yes, Leonard's first signature sneaker with New Balance is called, "4 Bounces."
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“To his credit, Kawhi is hyper-involved on a daily basis,” Cassidy said. “The stuff you’re going to see from the Four Bounces marketing, Kawhi’s fingerprints are all over it. Same with the shoe design. Our partnerships work best when that’s how it is.”
On the bright side, it helps to buy into the idea that the Game 7 loss was one of those formative playoff moments that will drive Simmons and Embiid to another level through the rest of their careers. We can only hope it doesn't haunt them forever.
In any case, Joel Embiid's new Under Armour sneaker is much cooler, so there's that.