More News:

July 07, 2015

Bursting Americans' infatuation with Bubble Wrap

The company that makes the packaging material has come up with a more efficient, pop-less product

Delivery Shipping
Bubble Wrap Miika Silfverberg /Wikimedia Commons

The Bubble Wrap we all know and love could become a lot less common.

The company that makes Bubble Wrap, the protective packaging wrap that lets out a cathartic snap with the pinch of each air bubble, has created a new pop-less product.

According to The Wall Street Journal, Sealed Air, the North Carolina-based company that makes the 'pop'ular packaging material, said its new product, iBubble Wrap, is more efficient than Bubble Wrap, as it’s sold flat and airless for better storing and shipping and is inflated once it reaches its destination.

But there's bad news for those who like to pop the plastic wrap: The new version’s bubbles are aligned in connected columns as opposed to singular small sections, so pressing on the bubbles simply shifts the air instead of making a small pop.

iBubble takes up roughly one-fiftieth as much space before it’s inflated, and a single truckload of it can hold as much packaging material as 47 truckloads of the old stuff, according to The Wall Street Journal.

Read the full Wall Street Journal article here.