May 07, 2015
The company, known for starting a global movement through its One for One® business model, will give a new pair of shoes to a child in need for every photo of bare feet tagged on Instagram with the hashtag #withoutshoes. The initiative runs through May 21, and no purchase is necessary.
"This year's One Day Without Shoes will be different than any we've ever done," TOMS founder Blake Mycoskie said in a release.
"We're extending the timeframe to build awareness and anticipation, but most importantly, so that more people can participate in an effort to give more. The best part is that even if someone is not a TOMS customer, he or she can simply take a photo and post #withoutshoes to make sure a child in need somewhere in the world will get a new pair."