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April 21, 2015

A-Treat soda has a new owner, should be back by summer

Soft drinks disappearance prompted social media campaigns for its return

Beverages A-Treat
04212015_ATreat Save A-treat Soda /Facebook

A-Treat soda was set to be back with a new owner, but the alleged deal has fallen through.

Three months after closing its doors, A-Treat soda is back in business with a new owner, WFMZ reports.

Allentown businessman Paul Eifler has purchased the Allentown bottling company's name, trademark and flavor formulas. Eifler submitted a letter of intent to buy the company's assets two months ago.

Over the next 90 days, Eifler and his team plan to produce eight classic A-Treat flavors in time for summer.

Eifler bought the company from the Gary/Egizio family, which has owned A-Treat from its founding in 1918 by Joseph and John Egizio until operations ceased on January 23. The family will continue to play an integral role in the company as advisors, according to a news release.

“I’m thrilled to keep A-Treat soda flowing in Lehigh Valley, Philadelphia, New York, New Jersey, Delaware, Maryland and beyond,” Eifler told WFMZ.

“A-Treat means so much to our community, which was obvious by the outpouring of public response when production was stopped. We want to elevate the brand to new levels of success and I will do everything in my power to ensure A-Treat’s viability and continued presence in our community.”

Read more from WFMZ.