January 26, 2017
A conservative group is targeting GOP lawmakers during their retreat in Philadelphia with Snapchat filters, promoting Republicans' promise to repeal and replace the Affordable Care Act, aka Obamacare.
BuzzFeed News reports the filters accompany digital ads run by the American Action Network, which is closely associated with House Speaker Paul Ryan. As the website notes, protesters who plan on demonstrating outside the Loews Hotel in Center City, where President Donald Trump and Vice President Mike Pence are scheduled to speak to congressional Republicans Thursday, will likely see the filters if they try and post.
The Hill has more on the filters that are being used:
The Snapchat filters will include the group's name and a picture of a cartoon hospital, along with a call to visit the group's website, ABetterHealthcarePlan.com.
The American Action Network is a wing of the Congressional Leadership Fund, a super PAC that recently dumped $4 million into anti-Obamacare advertising, according to The Hill.
Conversely, progressive groups have been promoting a #BlackOutForHealthCare during the GOP retreat in Philly. Those wishing to participate are encouraged to wear black Thursday "to mourn the lives that'll be lost by the repeal of the Affordable Care Act," according to a Facebook event.