June 08, 2015
www.packagingoftheworld.com/for PhillyVoice
Pizza Hut has a new box that turns into a movie projector.
"We helped develop an innovative packaging solution that turned something you wold normally throw out in to something you wanted to keep," said Ogilvy & Mather Group HK, the agency responsible for the packaging design. "All the ingredients you needed were contained inside, the only thing you had to add was your phone. And after a few simple steps, you were soon watching cool short films and stuffing your face with friends wherever you were."
