February 08, 2016
Chipotle temporarily closed all its restaurants Monday while it conducts a company-wide virtual meeting to discuss an outbreak of E. coli and norovirus that has rocked the chain's reputation.
So, they're offering free burritos to anyone upset about losing their lunch. I mean, losing their lunch plans.
Until 6 p.m. Eastern Standard Time on Monday, devoted Chipotle fans can text RAINCHECK to 888-222 to receive a coupon for a free burrito, burrito bowl, salad, or order of tacos.
Participants will receive a text message back within 10 days, according to the fine print of the deal. Restaurants will reopen at 3 p.m. local time.
Chipotle CEO Steve Ells discussed the company's new food safety program and promised he is "committed to [making] sure it won't happen again," Reuters reported.
The company announced in December that it would prepare bell peppers, tomatoes and lettuce in a central kitchen and that it would blanch avocados, onions and jalapeños before they were used.