August 02, 2019
NBCUniversal and parent company Comcast are expanding their footprint in Florida, adding a fourth theme park to challenge the timeless offerings of rival Disney.
Universal's Epic Universe, announced this week, aims to create a "new level of experience" that will take guests on a journey through various stories and lands, the company said.
“Our new park represents the single-largest investment Comcast NBCUniversal has made in its theme park business and in Florida overall,” said Brian L. Roberts, chairman and CEO of Philadelphia-headquartered Comcast. “It reflects the tremendous excitement we have for the future of our theme park business and for our entire company’s future in Florida.”
Situated on a 750-acre site in Orlando, Epic Universe will feature an entertainment center, hotels, shops and restaurants.
[thread cont...]— Universal Orlando Resort (@UniversalORL) August 1, 2019
This map shows the proximity of the new park to the rest of Universal Orlando. pic.twitter.com/Qby2meJzMi
Universal Orlando currently employs about 25,000 people and will add another 14,000 people with the Epic Universe expansion.
Land for the theme park, which doubles Universal's acreage in Central Florida, was cleared last year so that work could begin on a project that could take three or four years to complete. Epic Universe will be the first new park Universal has built since Islands of Adventure opened in 1999.
With about 50 million visitors last year Universal brought in about a third of Disney's total guests in 2018, according to the Themed Entertainment Association and global management firm AECOM, CNBC reported. Epic Universe will look to gain ground on Disney's rival parks.
“Our vision for Epic Universe is historic,” said Tom Williams, chairman and CEO for Universal Parks & Resorts. “It will build on everything we have done and become the most immersive and innovative theme park we have ever created. It is an investment in our business, our industry, our team members and our community.”