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April 30, 2016

#ComcastCaresDay on Twitter was probably a bad idea for Comcast

Users hijack hashtag for company's volunteer event for parodies

Social Media Comcast
Carroll - Comcast Center Thom Carroll/PhillyVoice

The Comcast Center

Comcast, the Philadelphia-based cable giant, is not necessarily loved by many of its customers. There's actually an entire subreddit dedicated to complaints about the company, which has received bad press for its notorious customer service.

Riding high off this week's $3 billion agreement to acquire animation studio DreamWorks, the company marked its annual Comcast Cares Day on Saturday.

In all fairness, the event is inherently a really good thing. Thousands of employees across the country go out and volunteer in their community. Per a press release:

Today, tens of thousands of Comcast NBCUniversal volunteers are rolling up their sleeves to give back to the communities we all call home as part of our 15th annual Comcast Cares Day. We are revitalizing schools, cleaning playgrounds, and improving after-school centers.

But, considering Comcast's reputation, they probably anticipated a bit of backlash when the hashtag #ComcastCaresDay started circulating on Twitter. And sure enough, customers were quick to hijack the social media trend to parody the company. Here are some of the best tweets: