February 04, 2019
Goop, the lifestyle brand founded by Gwyneth Paltrow, has tapped a deal with Netflix for a new docuseries, reports Variety. The new series, which at this time is untitled, will air on Netflix in the fall.
The 30-minute show will be hosted by Paltrow and the company's chief content officer Elise Loehnen. The show will interview experts, doctors and researchers and discuss such topics as physical, sexual and spiritual health.
“Gwyneth is a highly visual, tactile person. The quality of everything that we produce is very important to her,” Loehnen told Variety. “She’s always looking for white space. Whether it’s developing physical products or thinking of content. With this show, I think she’s only really interested in opportunities where we can uniquely be ourselves and do things potentially disruptive.”
Goop has released several cookbooks as well as a quarterly magazine. Goop will also be releasing a podcast this month exclusively with Delta Airlines. The eight episodes will be available on Delta planes with the initial show featuring an interview between Paltrow and Oprah Winfrey.
Goop has been under scrutiny for a while, most notably for their unsubstantiated health claims. The company had to pay $145,000 in fines for false advertisement for their jade eggs. The company claimed these egg-shaped crystals could fix hormone levels and even help with bladder control.
The company has also sold $60 body stickers that “promote healing,” and claimed the healing power comes from NASA space science, which NASA debunked shortly thereafter.