June 24, 2015
Lexus claims it has created a hoverboard, the levitating transportation board popularized by the 1989 movie "Back to the Future II."
The luxury vehicle brand, a division of Toyota, launched a website featuring a promotional video of its creation, dubbed "Slide," which uses magnetic levitation to gain frictionless movement. Lexus says liquid nitrogen cooled superconductors and permanent magnets enabled the brand to "create the impossible."
The website says new images and video will be released weekly as part of a #LexusHover promotion.
Little other information is provided, but a Lexus spokesman told USA Today the hoverboard is part of an advertisement campaign the brand is filming in Spain.
Slide works, the spokesman said, but only in a controlled environment where magnets rest beneath the surface.
It's not the first time an alleged creation of a hoverboard has captivated the Internet.
HUVr, a hoax featuring Christopher Lloyd and Tony Hawk, and Hendo, which soared above floors covered in copper, previously grabbed attention, according to theverve.com.