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January 27, 2017

Manor College looks to future with new logos, tagline

The tiny Montgomery County school is hoping to grow enrollment and add four-year programs

Higher Education Colleges
01202017_ManorCollege1_BM Staff/PhillyVoice

Manor College in Jenkintown, Montgomery County, will get a new logo, tag line and web site by the end of the month. "Rebranding is an essential step toward promoting what he called Pennsylvania's "best-priced, private Catholic institution," says its president, Jonathan Peri.

Manor College unveiled new logos and a tagline Friday designed to help the school compete in Philadelphia's competitive higher education market.

The two-year Catholic school of 700 students, based in Jenkintown, Montgomery County, adopted an institutional logo that maintained its blue and white colors and paid homage to its Ukrainian roots by featuring the trident from the Ukrainian coat of arms.

School officials commenced a rebranding effort last year, deeming its former logo outdated and lacking versatility. The previous logo featured a horizontal design featuring the college name beneath a roof topped by a Christian cross.

RELATED STORY: In bid for new students, Manor College hits refresh on its image

Administrators hope the tagline, "You belong here," sends an inviting message about its community of students, faculty and alumni. The updated and redesigned logo and tagline is intended to help Manor College grow its enrollment in Philadelphia's competitive higher education scene.

"Your logo is really your front door," Kelly Peiffer, associate director of marketing communications, said earlier this month. "It's your identifier. It really can affect how people think of you pretty heavily. We want to make sure people are thinking of us in the right way."

The college also unveiled a new athletic logo, attempting to make its blue jay look a little more fierce. The previous logo placed the blue jay within a blue and white circular shield.

Founded in 1947, Manor College is seeking to increase its enrollment and add four-year programs to its myriad two-year offerings.

The college also is revamping its web site