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August 01, 2016

Philly-based analytics firm RJMetrics acquired by Magento Commerce

Local startup was a major success story in city's burgeoning tech scene

Business Acquisitions
080116_RJMetricslogo Source/RJMetrics

Old logo for RJMetrics.

Philadelphia-based analytics software company RJMetrics, long held up as a symbol of the city's emerging tech sector, has been acquired by Campbell, California-based Magento Commerce, the companies announced on Monday.

Magento, a world leader in cloud digital commerce, presented the deal as an opportunity to secure a native solution that will help businesses optimize their operations based on actionable data and insights.

“Big data and analytics are now table stakes for merchants who want to find new customers, increase order value, and enhance loyalty,” said Mark Lavelle, CEO of Magento Commerce. “The combination of RJMetrics and our global ecosystem of Solution Partners will provide our joint customers, such as Signature Hardware, Draper James and Bucketfeet, and the diverse portfolio of Magento merchants with cutting-edge analytics that keep them ahead of the competition.”

The terms of the deal were not immediately disclosed, but the newly branded division will remain in Philadelphia and RJMetrics will spin off a second company, Stitch, focused on managing data pipelines for commerce businesses.

“At RJMetrics, we're on a mission to help commerce businesses make smarter decisions using their data. When combined with Magento’s commitment to facilitating commerce innovation through flexibility and openness, the opportunity to fulfill that mission is larger than ever,” said RJMetrics CEO Robert Moore. “The blending of our platforms will open up a world of possibilities for our customers to define the future of commerce analytics, and I’m proud to be combining forces to usher in the new era.”

Founded in 2009 by Moore and Jake Stein, RJMetrics attracted major venture-backed funding in 2012. The company went on to receive global recognition for its CloudBI analytics platform serving and data journalism on high-profile case studies. Earlier this year, the firm encountered some setbacks when it laid off 20 percent of its workforce and lost several staff members in subsequent months.

Moore, speaking to Philly, described the acquisition as a positive evolution for the company that will harness the core values from its inception and continue to valuably serve small to mid-size businesses. The RJMetrics brand will be phased out in six months as Moore heads up Magento Analytics and Stein becomes CEO of Stitch.

"When Magento spun out of eBay last year into a standalone company, Jake and I knew there was a great opportunity to forge a deeper partnership with one of the most important platforms in our industry," said Moore. "Just a few months later, I’m thrilled to be joining forces with the Magento team."