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September 28, 2016

Philly station Boom 107.9 will no longer play throwback hip-hop

Radio Media
Boom 107.9 Boom 107.9/Facebook

Boom 107.9 will no longer play classic hip-hop and is switching frequencies.

Excitement abounded when local radio station Hot 107.9 switched over to playing classic hip-hop in November 2014, giving listeners a cycle of artists like A Tribe Called Quest and Biggie Smalls along with early work from rappers like Nas and Jay-Z.

The move didn't last long. RadioInsight reported that the station was moving on your radio dial to 103.9 and switching to an Urban Hot AC format. Boom confirmed it was moving to 103.9 on Monday in an announcement.

And the rap classics are gone. Per RadioInsight on Monday:

Boom 103.9 in the 2:00pm hour today consisted of:

Kanye West – Father Stretch My Hands Part 1

Fat Joe/Remy Ma/French Montana – All The Way Up

Chris Brown – Grass Ain’t Greener

Lloyd – True

Black Rob – Whoa

And the list goes on — all modern hits. Radio-One, which owns Boom, switched the station's frequency with Gospel station Praise 103.9, according to RadioInsight, in an effort to boost the "struggling" stations.

As PhillyMag notes, Boom 103.9 will be the latest to try and challenge iHeartRadio's Power 99 as the main urban station in Philly.