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August 30, 2015

BauBax travel jacket nets over $7 million on Kickstarter

Jacket becomes most funded clothing project in the history of crowdfunding

Apparel Kickstarter
083015_Baubaxjacket BAUBAX/Kickstarter

The Baubax jacket boast 15 different features and figures to be a hot commodity.

If you find yourself struggling to come up with a great gift idea in the near future, worry not. Even if it's a gift to yourself.

The creators of the BauBax Travel Jacket asked for $20,000 on Kickstarter, but have racked up a whopping $7,125,169 with the help of 36,077 backers since July 7. It officially became the most funded clothing project in the history of crowdfunding.

What's so special about it? It has 15 features, displayed in the graphic above and detailed in the video below. Available as a sweatshirt, windbreaker, bomber, or blazer, you cannot go wrong with this garment, which retails at $160-$200.

Dreamt up by a married couple Yoganshi and Hiral Sanghavi, who were in a long distance relationship, the jacket was developed by a team of self-styled perfectionists with backgrounds in entrepreneurship, fashion design, user experience design, and supply chain management.

BauBax will have their work cut out for them this fall, as the jackets start shipping in November.

Learn more over at the Kickstarter page