April 30, 2016

#ComcastCaresDay on Twitter was probably a bad idea for Comcast

Users hijack hashtag for company's volunteer event for parodies

By Daniel Craig
PhillyVoice Staff

Thom Carroll/PhillyVoice

The Comcast Center

Comcast, the Philadelphia-based cable giant, is not necessarily loved by many of its customers. There's actually an entire subreddit dedicated to complaints about the company, which has received bad press for its notorious customer service.

Riding high off this week's $3 billion agreement to acquire animation studio DreamWorks, the company marked its annual Comcast Cares Day on Saturday.

In all fairness, the event is inherently a really good thing. Thousands of employees across the country go out and volunteer in their community. Per a press release:

Today, tens of thousands of Comcast NBCUniversal volunteers are rolling up their sleeves to give back to the communities we all call home as part of our 15th annual Comcast Cares Day. We are revitalizing schools, cleaning playgrounds, and improving after-school centers.

But, considering Comcast's reputation, they probably anticipated a bit of backlash when the hashtag #ComcastCaresDay started circulating on Twitter. And sure enough, customers were quick to hijack the social media trend to parody the company. Here are some of the best tweets:

The #ComcastCaresDay hashtag has backfired tremendously. How could anyone have ever seen this coming? pic.twitter.com/PypwswAlfV
— Brian Shea (@BrianPShea) April 30, 2016

And of course I'm out of town on #ComcastCaresDay so I'm missing the one day of the year my internet might not be terrible.
— Shailin Thomas (@shailinthomas) April 30, 2016

#ComcastCaresDay - Probably the worst understanding of how social media will help a company jab themselves in the eye with a sharp stick.
— drhug (@drhug) April 30, 2016

Comcast taught me that I can be on the phone with a customer and hang up 30 seconds in without resolving their problem. #ComcastCaresDay
— Petta Beam ✨ (@MildRemedy) April 30, 2016

Show someone you care. Bill them for the three weeks their cable was out due to a hurricane. #ComcastCaresDay
— Gregor Mendel (@GregortheMendel) April 30, 2016

#ComcastCaresDay they care so much that's why they always raise your cable bill and provide lousy customer service
— BOBBYJSHANE74 (@BOBBY_J_SHANE74) April 30, 2016

#ComcastCaresDay pic.twitter.com/6d20J7JPBX
— kmiller (@kgmiller75) April 30, 2016

Wow! At 8,080 Tweets #ComcastCaresDay is top trending! My image of them has totally flipped, what an ethical company! Hooray monopolies!
— Julia Gumm (@jujubee_84) April 30, 2016

#ComcastCaresDay unless you're an existing customer of course - you know what I'm saying
— Jon In Seattle (@JonInSeattle1) April 30, 2016

D'ahww I love opposite day. Someone should have told me. #ComcastCaresDay
— shayleen (@shayleenlilly) April 30, 2016

My internet has already dropped twice today and it's not even 10 a.m. #ComcastCaresDay
— Sean Taylor (@SeanTayTay) April 30, 2016

Never thought I would see #ComcastCaresDay trending. Oh the irony.
— Jeremy Moser (@JM0SER) April 30, 2016

In honor of #ComcastCaresDay, I will be caring about something between the hours of 9 AM and 1 PM. Please be home.
— Crutnacker (@Crutnacker) April 30, 2016

#ComcastCaresDay is the most ironic thing I've ever heard.
— AviFanatic (@AviFanatic) April 30, 2016

#ComcastCaresDay How much do the care? pic.twitter.com/Qx4yvbrvpt
— Hundred Dollar Man (@tylerbox12) April 30, 2016

I'm glad there's a #ComcastCaresDay because they sure as hell don't on the other 364
— Adam Blade (@Red_Mage23) April 30, 2016

#ComcastCaresDay

So... Comcast reserves the other 364 days of the year to not care.
— Jeff Robinson (@jeffryanrobins1) April 30, 2016

#ComcastCaresDay pic.twitter.com/hmHjgigbht
— Photos & Bacon (@photosandbacon) April 30, 2016

This is a professional job done by #comcast must not be #ComcastCaresDay pic.twitter.com/g3PqBkcTFr
— ✭Respeck No Name✭ (@nevatticus) April 21, 2016

#ComcastCaresDay
Remember when Comcast spent $108,400 to fight against paid sick time in Philly while getting $15 million in subsidies?
— Rodney Anonymous (@RodneyAnon) April 30, 2016

#ComcastCaresDay is this a joke?
— Zach Doty (@ZLDoty) April 30, 2016

When I saw this hastag I assumed it was from @TheOnion #ComcastCaresDay
— Play More Live Poker (@potopokerroom) April 30, 2016

Comcast customer service reps hung up on me three times in a row one day#ComcastCaresDay
— Böb Jänke (@Bob_Janke) April 30, 2016

#ComcastCaresDay when your neighbors all switch to @DIRECTV or @dish
— Mitsubishi Miller (@ServantOnIce) April 30, 2016

When you realize #ComcastCaresDay isn't a joke.....
— Daniel Bostic (@debostic) April 30, 2016

#ComcastCaresDay when you pray that @verizonfios comes to your neighborhood so you won't have to use crappy COMCAST anymore!
— Mitsubishi Miller (@ServantOnIce) April 30, 2016

I spent 3 hours on call with customer service to fix a problem they created during my internet set up yay ! #ComcastCaresDay
— Vickta Anne (@VicktaAnne) April 30, 2016

I'm sure Comcast is doing good things on this #ComcastCaresDay but...holy cow...do you really have to hashtag it and take all this abuse?
— Gary Newsom (@garynew59) April 30, 2016