February 20, 2019
If you’re one of the thousands upon thousands of Americans who suffer from allergies, intolerances or other dietary restrictions, a new app on the market could make your life — and grocery shopping — a lot easier.
Scandit hopes some U.S. grocery stores will roll out the capability within six to nine months, reports USA Today.
In the store, the app's users will simply shoot their smartphones at a grocery shelf or case, and icons will pop up on the device’s screen above items that meet their dietary requirements, USA Today reported:
“Standing in front of shelves filled with hundreds of items can be an intimidating experience,” Scandit CEO Samuel Mueller said. “Instead of picking the best item, many shoppers just give up and pick the most familiar one. (Augmented reality) filtering enables shoppers to quickly see beyond the shelves and into the products themselves so they can find exactly what they want in the most efficient way.”
This forthcoming ability to search by ingredients is the latest push in the race toward grocery shopping of the future, according to the newspaper.