October 16, 2015
OK. So, those of you who righteously clicked on the above video any number of times already know that that song is a parody of Mr. Markie's classic 1989 jawn "Just A Friend."
And that the updated video includes a broadside attack on the taste of cereal oats, a piano decorated with eight bowls of marshmallow-only product and cereal-box kittens and unicorns.
And that it's designed to hype a #Lucky10Sweepstakes that the good folks at Lucky Charms have undertaken to -- in a Wonka-esque stroke of marketing/branding advancement -- send out into the world 10 marshmallow-only cereal boxes.
This is a big deal on par with McDonald's all-day breakfast. Marshmallows are very good.
Per Adweek, "This apparently LSD-induced video was created by General Mills agency Saatchi & Saatchi New York."
Per the rules of said contest, you only have until Sunday to enter by way of sending a selfie of yourself -- duh -- holding an "imaginary 'Marshmallow-Only' box of cereal" to Lucky Charms' Twitter, Instagram or Facebook accounts with the #Lucky10Sweepstakes hashtag.
So, good luck and should you win, please share.