More Sports:

March 07, 2022

NHL’s Stanley Cup Playoffs get a complete redesign

The Flyers won’t have to worry about it though. Not this year at least

Flyers NHL
Stanley Cup 2022.jpeg Courtesy of the NHL/NHL

The new look for the Stanley Cup Playoffs.

The Stanley Cup Playoffs are getting a facelift.

The NHL revealed new logos and branding for its postseason on Monday, replacing the look that’s been painted on to ice and stitched on to jerseys for the past decade.

The new designs feature a more detailed render of the Stanley Cup (you can see the etchings within its rings) sitting within a shield that is supposed to be emblematic of a championship banner. Meanwhile, the new fonts make some pretty unique callbacks to hockey history.

stanley cup playoffs 2022 design breakdown.jpeg

A breakdown of the Stanley Cup Playoff's new logo.

The font that spells out “Stanley Cup” is made to look like the letters engraved on the Cup itself, and the typeface used for “Playoffs” and “Final” is a tribute to the sign on the Windsor Hotel in Ontario, where the NHL was founded way back in 1917.

The new designs were produced by Fanbrandz, a sports branding agency that has a long history of work with both the NHL and Major League Baseball, and were also made to be customizable to the logo and colors of every NHL team.

In fact, you can see what every team’s playoff logo looks like on a microsite the league published, regardless of their place in the standings. Yes, even a Flyers one.

Flyers-Stanley-Cup-Playoffs-2022-logoCourtesy of the NHL/NHL

In an alternate universe, maybe.

We probably won’t be seeing that Flyers one be used for a long time, though. Not with the way they’ve been playing.

Follow Nick on Twitter: @itssnick

Like us on Facebook: PhillyVoice Sports