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December 09, 2015

PLCB: Jack Daniels, Fireball top drinks in Pennsylvania

Philadelphia has most productive state store by revenue

Everybody's friend is Jack Daniels in Pennsylvania, according to an annual report released by the state Liquor Control Board.

The "Retail Year in Review" report offers a detailed analysis of Pennsylvania wine and spirits sales during the retail year ending on June 28, 2015. By the looks of things, Pennsylvanians have been drinking heartily and enjoying a wide range of beverages represented strongly in regions throughout the states.

Overall revenue climbed 4.2 percent over the year prior to hit $2.34 billion, an increase PLCB chairman Tim Holden attributes to the relocation and renovation of many of the state's 619 stores.

While the liquor of choice in the region including Philadelphia County (together with Bucks, Montgomery, Chester and Delaware counties) was unflavored vodka by overall sales, the most purchased brands were Barefoot, Sutter Home, Joachin's, Bacardi, Smirnoff, New Amsterdam, Yellow Tail, Absolut, Woodbridge, and Jack Daniels.

Among all counties in Pennsylvania, Philadelphia came in second for sales at $233,687,910, trailing only Allegheny County's $282,606,910. Philadelphia also has the state's most productive store, located at 2238 Washington Avenue, which pulled in $44.7 million.

Between wine and spirits, the split in sales was roughly even. Regular and luxury spirits accounted for more than half of all state sales at $1,218,416,632.56, however regular and luxury wine sales combined totaled $815,209,174.13.

Statewide, by unit, the top-selling was Fireball Cinnamon Whisky, which sold 376,630 bottles (750 mL), while the top-selling spirit by revenue was Jack Daniels Old Number 7 Tennessee Whiskey, which pulled in $20,242,427.26.

If all of this is giving you the urge to head over to your local liquor store, don't be alarmed: By far, December was the state's biggest month in terms of sales last year.

Check out the full report here.