June 19, 2015
Rob Ellis, the current host of The Comcast Network's "Breakfast on Broad" and former host at Sports Radio 94.1 WIP, will now host middays on WIP's rival station 97.5 The Fanatic.
Ellis will begin hosting alongside Harry Mayes on weekdays from 10 a.m. to 2 p.m. on Tuesday, June 23.
"Our lineup is the MOST complete lineup of Philly born and bred hosts," the station boasted on its website following the announcement.
Ellis left WIP three months ago after being moved from hosting afternoons with Houston transplant Josh Innes in favor of Tony Bruno, who himself was a host at The Fanatic before leaving in 2014 due what he claims was a large pay-cut he was faced with in order to resign at the station.
Ellis' departure from WIP stemmed from him finding out about the move in February from CrossingBroad blogger Kyle Scott, who has extensively covered the war of words and quest for ratings between the rival stations in a series of posts entitled "Radio Wars," and not WIP management.
The duo of Ellis and Mayes will now follow Anthony Garagano, whose new morning show has suffered in early ratings, and will proceed Mike Missanelli, who has slipped in the ratings to Innes and Bruno. The Fanatic's program director Matt Nahigian told The Philadelphia Business Journal that those numbers from the past few months didn't worry him:
“I’m not concerned at all. We’ve got two of the biggest names in Philadelphia sports talk radio. Mike has been the number-one rated afternoon host for the past five years. I look at the big picture; not just a couple of months. And I try to focus on what we’re doing.”