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January 29, 2015

Increasing amount of Rutgers students looking for 'sugar daddies'

Slightly less than 1 percent of the school's students are registered on a website advertising "mutually beneficial" relationships

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More Rutgers University students than ever are looking to help pay for college by having a mutually beneficial relationship with a "sugar daddy," reports., which claims to be the largest "Sugar Daddy" online service worldwide, said the amount of Rutgers students registered on the site increased in 2014 by 32 percent.

The site defines a "sugar baby" — or one who signs up in search of a sugar daddy, a person with money seeking an attractive companion — as a person "looking for the finer things in life. They appreciate exotic trips and gifts. Sugar Babies get to experience a luxurious lifestyle, and meet wealthy people on a regular basis."

While it's unclear how many Rutgers students are actively using the site, there are a reported 317 registered. The number of students registered is slightly less than 1 percent of the 40,720 students enrolled at the school in 2014-2015.

Due to the growth rate, Rutgers made the top 50 for the site's fastest-growing "Sugar Baby Schools." The University of Texas at Austin and Arizona State University had the highest growth in "Babies" in 2014, The Atlantic reported.

Last July, Rutgers' board of governors voted to raise undergrad tuition and fees 2.3 percent on the New Brunswick campus. A student enrolled on the New Brunswick and Piscataway Main Campus who lives in New Jersey will pay $13,813 for the 2014-2015 school year.

New Jersey higher-education students rank in the top 10 in terms of student loan debt owed. Students who graduated from New Jersey colleges in 2013 owe, on average, $28,109 in loan repayments.

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