August 01, 2017
The 2017-18 NBA season will be the first of an eight-year apparel deal between the NBA and Nike, which means that teams are getting new jerseys. That includes the Sixers, who unveiled their Nike uniforms today:
New 76ers blue jersey adds red drop shadow to letters/numbers. pic.twitter.com/fvU06VDgJv— Paul Lukas (@UniWatch) August 1, 2017
In addition to the Nike swoosh and lettering tweak, notice the StubHub patch on the uniforms as well. It was reported that the ticket sales company is paying a fee of $5 million per year for the advertisement. The words "Brotherly Love" are also embroidered on the lower left:
Also new this season is that the NBA is ditching the concept of home and away uniforms. If the Sixers want to wear their blue uniforms at "The Farg" this upcoming season, they're well within their rights to do so even if it would be insane to ditch the home white option for more than a game or two.
Instead, there will be the "Association Edition" uniform (white) and "Icon Edition" uniform (other), which is probably more confusing than it needs to be, but whatever. From NBA.com:
Another significant change coming this fall involves adjusting the nomenclature of what were formerly known as “home” and “away” uniforms. Beginning with the 2017-18 season, home teams are not automatically assigned to wear white uniforms, and instead will be allowed to choose which uniform they want to wear for each home game. Visiting teams will then choose a contrasting uniform from their available options.
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