August 13, 2016
No longer will Philadelphians have to travel out to the burbs' to shop at an Under Armour store.
The sporting goods company is opening a "branded" store in Center City on Aug. 15.
According to the Philadelphia Business Journal, the store is located in the 10,000-square-foot space inside the former Brown Brothers Harriman Co. building at 1529 Walnut St. Philadelphia Union players Keegan Rosenberry and Chris Pontius will be on hand for the grand opening.
The Baltimore Sun reports that the Philly location, along with a new store inside the World Trade Center in New York City, is part of the company's efforts to have more controlled retail, a move away from a heavy reliance on selling its merchandise at wholesale retailers like Dick's.
Along with apparel and accessories, the Philly store will feature other perks for customers, such as golf equipment you can get customized on location.
Oh, and don't forget, you'll be able to snag some of those awful Steph Curry sneakers.
Steph Curry and Under Armour really targeting that emergency room nurse demographic. pic.twitter.com/MPR1UTPnRI— Jensen Karp (@JensenClan88) June 10, 2016