January 24, 2024
There is something special happening in South Philadelphia.
This year, the New Wells Fargo Center will finish a $400 million transformation that has reimagined the iconic venue and enhanced nearly every aspect of how fans experience sports and live events.
Starting in 2016, Comcast Spectacor – the arena’s owner and operator – has made significant investments to completely re-make the arena, just as similarly-aged, shared NBA and NHL arenas in other major cities like Boston, Chicago and Los Angeles have done.
Make no mistake – this was much more than simply replacing carpets, tiles, and paint – the project involved stripping down the building to its steel and concrete structure and reconstructing it to rival any new or newly renovated arenas around the country.
As they enter the arena, guests will immediately notice a reimagined design of every inch of the building including widened concourses and redesigned food and bar spaces. As part of the transformation, the New Wells Fargo Center elevated its entire food and beverage program including how guests order and experience a meal at the venue.
Stephen Starr's restaurant Adrian is an upscale tavern restaurant on Wells Fargo Center's Club Level.
Through the transformation, the New Wells Fargo Center replaced every single seat in the arena with new seats for peak comfort and visibility. While there isn’t a bad seat in the house, with fantastic sightlines throughout the arena for any event, many younger fans are drawn to The Assembly Room – named after a historic space found inside Independence Hall – which is an upscale, open-concept bar and lounge environment that showcases a Philadelphia-meets-modern ambiance. In a space that was previously devoted to private group suites, the one-of-a-kind, fully immersive experience includes two eateries, two bars, four functioning fireplaces, game action screens, and communal dining and seating areas that can adapt to any type of outing. Even better: the Assembly Room offers an affordable price point, with standing room Flyers tickets starting at $25.
The Assembly Room at Wells Fargo Center.
The revamped Club Level features heated loge seating.
The Flyers' brand new, state-of-the-art locker room.
Once inside, fans also immediately notice the amazing technology enhancements to their experience. The New Wells Fargo Center is truly state-of-the-art, with the world’s first-ever Kinetic 4K scoreboard system, 12,000 square feet of high-definition digital screens throughout the building, and newly installed Wi-Fi for faster internet connections and seamless mobile ordering and activity.
Behind-the-scenes, Comcast Spectacor also placed a special priority on sustainability. High-efficiency lighting and a new HVAC system – which refreshes the air in the arena bowl every 30 minutes – makes the building one of the cleanest and most sustainable closed air arenas in North America. These upgrades reduce energy consumption and play a key part in the City’s renewable future.
The New Wells Fargo Center is a keystone for the legendary South Philadelphia Sports Complex as a whole. With neighbors such as Lincoln Financial Field, Citizens Bank Park, Xfinity Live! and Live! Casino and Hotel, the Complex continues to serve as the epicenter of accessible, year-round sports and entertainment experiences for the entire Philadelphia region. And with other major investments happening nearby, including the revitalization of FDR Park and the Navy Yard as well as the addition of the Bellwether District, the future of South Philadelphia is incredibly bright!
An anchor in the Sports Complex, the New Wells Fargo Center is more than a modern venue – it’s a world-class sports and entertainment destination for athletes to compete, entertainers to perform and families to make memories for decades to come.
Stay tuned for more information about the growth of South Philadelphia.
