July 02, 2015
Traditional media’s ability to grab the attention of millennials keeps slipping.
A study released Wednesday of television habits in the United Kingdom found that only half of the television watched by those 16-24 years old, a demographic group prized by advertisers, is done via live TV.
Instead of flipping on the set for major UK broadcasters like the BBC, more viewers are watching online at places like Netflix and Amazon Instant Video.
The study, which was conducted by the UK regulator Ofcom, also found that the amount of television news consumed by 16- to 34-year-olds has fallen 29 percent since 2008.
You can read more about the study here.