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March 02, 2015

Entrepreneur dishes advice for up-and-comers

Seasoned veteran reflects on his beginnings with start-ups

Enon Landenberg @enonl/Twitter

Enon Landenberg

Philadelphia has no shortage of young entrepreneurs, with some of them even attracting national headlines.

For those looking to join the ranks of the area's top start-up gurus, a seasoned veteran has some advice.

In a piece for, entrepreneur Enon Landenberg relays things he wish he had known in his 20s when he was just starting out. Landenberg dishes on a variety of topics related to starting a successful business, from how to build a successful team to attracting investors.

Some of the highlights from his advice include:

An alternative to thinking outside the box:

A better rule is to think between the boxes. Most innovation happens when two seemingly unrelated concepts are connected, a framework that better parallels the geometry of thinking between the boxes.

Avoid friends and family when testing a product: 

They will always tell you what you want to hear. Test your product on people who don’t know you and don’t owe you anything.

Pay attention to the little things:

Remember, it’s always something small that makes you fall in love with this song and not that song, this meal and not that meal, this guy and not that guy. Always remember the small things.

Landenberg has been at the helm of several start up businesses. He founded Small Factory Big Ideas, a company based out of Tel Aviv, Israel (where Landenberg hails from) that works to give businesses a more human centric model. Most recently, Landenberg launched the new parental communication app Alerteenz

In this TEDx video, you can watch Landenberg talk about his beginnings, his personal life, and the originality of nothing: