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February 05, 2019

The oat milk trend is starting off strong in 2019 with new vegan ice cream, yogurt products

Wellness Healthy Eating
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Oat milk — which is, indeed, questionably referred to as milk despite its lack of dairy — was projected by PhillyVoice and other outlets to be a big trend in 2019. So far, 36 days into the year, the projection is on the money.

It was announced Monday that So Delicious, a major purveyor of all things dairy-free — including cheese, yogurt, coffee creamer and ice cream — will launch a line of oat milk-based vegan ice cream.

The line features three flavors: Peanut Butter and Raspberry, with black raspberries and whole peanuts; Oatmeal Cookie, with oatmeal raisin cookie chunks and molasses; and Caramel Apple Crumble, with fresh apples and brown sugar. All of the flavors are gluten-free — which is particularly noteworthy as not all oats are gluten-free — and non-GMO.

RELATED READ: These low-carb cheese wraps will answer your ketogenic diet prayers

This was big news for the vegan community, which responded to the company’s Instagram announcement with an outpouring of excitement, including more than 15,000 likes and 1,200-plus comments. 

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Meet your spoon’s new best friend—Oatmilk frozen dessert! Crafted with smooth oatmilk and blended with thoughtfully chosen flavors, every spoonful is taste-bud approved. Peanut Butter and Raspberry. Oatmeal Cookie. Caramel Apple Crumble. Oh, and did we mention it’s gluten-free and Non-GMO Project Verified? Get ready to enjoy oat-of-this-world deliciousness. 🥄🌾 🍨 If you haven't yet, sign up for our email newsletter to get a coupon this Thursday! It's also filled with other delicious news, tips, and announcements! Watch our Stories Highlight on how to sign up! • • • • • #SOdeliciousdairyfree #oatmilk #oatmilkicecream #icecream #dessert #sweettooth #whatveganseat #vegan #dairyfree #vegandessert #delicious #desserts #yum

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The oat milk ice cream news was preceded by the announcement that Coffee-Mate's Natural Bliss Oat Milk Creamer has hit stores. Clocking in at 25 calories per serving, the non-dairy creamer is made with water, oat flour, cane sugar, coconut oil, pea protein, baking soda, gellan gum, and natural flavors. 

Further, a related announcement was made this week: the emergence of oat milk yogurt. A form vegan yogurt that was previously only available for those so inclined via homemade recipes, Nancy’s Yogurt launched a probiotic-rich oat milk yogurt. Available in plain, blueberry, vanilla and strawberry hibiscus flavors, packs a whopping six grams of protein — thanks to faba bean protein — and minimal sugars with only 70 to 100 calories. 

Why do people love oat milk products, you ask? Well, as we know, oats have the ability to reduce “bad” cholesterol — cue all of the Quaker Oats commercials of years past — and it boasts a super-similar consistency to cow’s milk, according to Well and Good.

But celebrity nutritionist Kelly LeVeque tells the health website about some of the non-dairy milk’s less-than-stellar qualities:

“It’s definitely sustainable, but, in my opinion, a potentially gluten-contaminated, pesticide-covered grain milk with very little nutrition is not a very good option when you have milks like coconut milk that offers MCT for brain health, almond milk that offers potassium for muscle health, and hemp milk that offers a little bit of protein if you’re plant-based,” she writes. “Worse, the second ingredient in most oat milks is rapeseed oil – aka canola oil – which is highly inflammatory.”

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