More Culture:

October 08, 2020

Evil Genius and Miller High Life team up to create 'mimosa of beers'

The beer will be sold in Pennsylvania, Delaware and New Jersey

Food & Drink Beers
Evil Genius Brunch So Hard beer Courtesy of/Evil Genius Beer Company

Brunch So Hard is an orange and mango IPA that plays on the boozy brunch favorite mimosa.

Philly's Evil Genius Beer Co. is best-known for its pop culture-inspired beer names and bold flavors. Miller High Life is best-known for its slogan, "Champagne of Beers."

When you combine the two, you get the new "mimosa of beers," an orange and mango IPA named Brunch So Hard.


RELATED: Try these locally brewed beers this fall | Bake sale benefiting voting registration nonprofit taking place in University City | Guy Fieri opening two restaurants at Philly's Live! Hotel and Casino


The collaborative brew will be available for a limited time in stores throughout Pennsylvania, Delaware and New Jersey starting on Monday, Oct. 12. Four-packs of 16-ounce Brunch So Hard cans also will be available at the Evil Genius tap room in Fishtown for $10.99 each.

"Both Miller High Life and Evil Genius focus on nostalgia and good vibes," said Trevor Hayward, Evil Genius co-founder. "We had so much in common when we sat down and really discussed how this collaboration would work. Both teams just clicked, and we knew that we could create a beer that paid homage to both brands equally."

Miller High Life also has created collaboration brews with Chicago's Off Color Brewing and Terrapin Beer Co. in Athens, Georgia. Evil Genius has had partnerships with Jameson Irish Whiskey and the convenience store chain Sheetz.


Follow Sinéad & PhillyVoice on Twitter: @sineadpatrice | @thePhillyVoice
Like us on Facebook: PhillyVoice
Add Sinéad's RSS feed to your feed reader
Have a news tip? Let us know.

Videos