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January 10, 2019

Nation's first Giant Heirloom Market gets opening date in Graduate Hospital

Business Grocery Stores
Giant heirloom bainbridge Source/GIANT Food Stores

Rendering of Giant Heirloom Market at 2303 Bainbridge St.

Giant Food's first small-market concept grocery store in the U.S. will be opening in Philadelphia's Graduate Hospital neighborhood on Jan. 25.

The specialty Giant Heirloom Market, at 2303 Bainbridge St., was announced in fall. The grocery store part of the Carlisle-based company's effort to shift toward an urban shopping model. The trend has most visibly been led by Target, which has opened several small-format stores in Philadelphia over the past few years.

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What makes the market unique is its selection of products based on community meetings and engagement with local residents. Giant plans to follow an "endless aisles" philosophy that will take product requests into account as it stocks the store.

The market will also include a range of products from local purveyors, including High Street on Market, Isgro Pastries, One Village Coffee, and Sarcone’s Bakery.

“We’re proud to serve our Graduate Hospital neighbors during their culinary quests by offering fresh produce, meat and seafood alongside the Philly products they know and love all in a store designed for them,” store manager Angel Cordero said. “We’re confident that by providing an authentic shopping experience, our passion for locally sourced products and our customers will shine bright at Giant Heirloom Market.”

Other features of the market include a do-it-yourself olive oil station, where customers can create their own flavor blends, and a curated selection of craft, imported and domestic beers and wines.

The 9,500-square-foot store, will be open seven days a week from 7 a.m.-10 p.m. A grand opening ceremony at 7 a.m. on Friday, Jan. 25 will include free tote bags for the first 250 customers, as well as free samplings and demonstrations throughout the day.