May 03, 2016
No one enjoys being near a crying baby while on a flight, especially when you happen to be the helpless parent.
In an effort to show appreciation to moms out there for what sometimes turns out to be a losing battle against a child's strong will, JetBlue partnered with the ad company MullenLowe on a unique Mother's Day promotional campaign that actually rewarded parents and passengers when babies on a specific flight cried.
As seen in a video for the FlyBabies campaign, passengers on a flight from New York's John F. Kennedy International Airport to California's Long Beach Airport were rewarded with a 25 percent future flight discount for each audible show of distress from a baby on board.
So four wails equaled a free flight for all.