January 26, 2018
Since its inception, the Academy of Music's annual Anniversary Concert and Ball has been one of Philadelphia's toniest events.
With a white-tie-tails-and-gown crowd and an air of refinement to go with its elegant stringed sounds, it is truly the start of Philly's social season. Owned by the Philadelphia Orchestra Association (and managed by the Kimmel Center), the "Grand Old Lady of Locust Street" is the longest continuously operating opera house in America, and a Ball attended by the hall's most devoted fans. They will be in attendance again this Saturday when comedian and banjo player Steve Martin joins the Orchestra to benefit the Academy.
Being built, as it was, in 1857, this is a room that requires special upkeep beyond polishing the brass and importing a new chandelier from France. Renovating its stately grand ballroom with new windows, which now open to a Broad Street view, and restoring elements of the exterior are but part of what goes in to sprucing up the joint.
"The Academy of Music Restoration Fund is a registered 501(c)(3) non-profit that manages and funds all major capital projects for the restoration and preservation of the national landmark such as those," says Matthew Loden, Interim Co-President of The Philadelphia Orchestra and the Chief Restoration Fund Officer and Secretary of the Academy of Music.
Even with that, few expenses get paid for without the aid of the annual charitable soiree.
"The Anniversary Concert and Ball is the primary fundraising event that supports ongoing preservation and conservation efforts for the Academy, including much needed capital improvements totaling approximately $1 million annually," he said.
"There are no other means of support for the preservation of the Academy except for the concert and ball and the restoration fund. The Academy does not receive revenue from its resident companies, Broadway Series or any other auditorium or ballroom rentals. Ticket prices to any of the performances at the Academy only pay for a small percentage of the total operational needs of our building."
Hence, having a ball is more than just a fancy idea. It is a necessity.
Though neither man will say what it costs to snag big-name guest stars such as Martin Short, Al Pacino, Sting or this year's celebrity, Steve Martin, Loden did share that the night's special guest artists are acquired about three to six months out from the event, depending on their schedule, and that the Academy looks for performers that can relate to the orchestra.
"We seek talent eager to collaborate and exchange ideas of what we can create together," he said. "And we do get broad interest in artists that want to join us, but schedules for filming movies, TV shows, being on Broadway or during a busy award season can sometimes intervene."
Sometimes renowned for its stuffy traditionalism, it is a standard practice for men to wear white tie and tails, and for woman to wear evening gowns; and for all to promenade on South Broad Street from the Academy of Music to The Bellevue after the orchestra performance. That may sound ancient in its execution, but Rothman notes that a growing percentage of the newest Academy patrons and supporters are now under 40.
Additionally, he hopes to continue expanding the appeal of not just the ball, but support of the Academy.
"Our new website, social media plugs and video shorts have already stirred great interest and helped the region recognize the real value of the Academy for all," said Rothman.
That 160 balls have take place before Saturday night's party, and past occasions have drawn visiting dignitaries such as Prince Charles and Camilla (for its 150th anniversary), one can't help but wonder if there has ever been anything juicy, scandalous or even politically controversial of note to come from any of the Academy of Music's annual affairs.
"The Academy of Music is above politics and scandal," said Loden.
"It is the ideal place to gather and feel a part of Philadelphia, regardless of neighborhood or accent."
The 161st Annual Academy of Music Anniversary Concert and Ball with Steve Martin is Saturday, Jan. 27 at the Academy of Music, 240 S. Broad St. Tickets for the concert portion only start at $75. Show time is 8 p.m. For more information, call 215-893-1999 or click here.