December 07, 2017
The new way to get fresh groceries delivered to your door? By pedal.
Postmates, the app that delivers your favorite takeout food via cyclists, launched its Postmates Fresh service in Philadelphia on Thursday. Postmates enters a crowded grocery-delivery market in Philly and is attempting to separate its service from competitors by focusing on the "fresh" factor.
"Similar to an upscale, corner market, Postmates has curated a list of fresh, locally-sourced groceries – so you can postmate fresh meats, fresh greens, organic milk, fresh pasta and sauce on your way home from work, and have it at your door when you arrive," company spokeswoman April Conyers said in an email.
Conyers said Postmates Fresh offers a more European style of grocery delivery; that is, buying smaller quantities three or four times a week, as opposed to making one big trip to the supermarket. The most frequent Postmates customers already use the app that often anyway, she said.
Philadelphia is the fifth city where Postmates has launched its service. It's already available in Los Angeles, San Francisco, New York and Denver.
Postmates Fresh is available through the Postmates app, and users can now choose between "Food," "Drinks" and "Fresh" when they open it on their mobile devices.
To encourage users to try Postmates Fresh, the app is offering free delivery through Sunday, Dec. 10. Plus, anyone who uses the Fresh services on Thursday also will receive a free pint of Maple Bourbon Pecan ice cream from Bright Yellow Creamery.