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April 15, 2015

Universities produce videos to promote courses, attract students

Higher Education Trends
04142015_Harvard_AP Elise Amendola/AP

People are led on a tour group at the campus of Harvard University in Cambridge, Mass.

More and more universities in North America are "selling" courses by producing short trailers to attract students, The Chronicle of Higher Education reports. 

Richard Hunt, an assistant professor at OCAD University, an art and design school in Ontario, recently released a new course trailer for his upcoming "History and Evolution of Typography" class in the fall.

The trailer was released on the college's internal network and on YouTube.

Course trailers serve as an extension of other strategies, like email advertisements and promotional pamphlets.

Though such videos seem like a natural development in an age of online and multimedia coursework, they've also entered the brick-and-mortar classroom, signaling that a branding tactic once reserved for the marketplace has entered the marketplace of ideas.

Harvard University was an early adopter of the video promos, and now, institutions like the University of California at Berkeley, Baylor and Brown are on board.

Read more from The Chronicle of Higher Education.