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October 26, 2020

'Winter on Broad Street' is a new holiday attraction outside the Wells Fargo Center

Visitors can stroll through a winter wonderland of lights, while also enjoying shopping and dining

Holiday Attractions
Winter on Broad Courtesy of/Comcast Spectacor

A dazzling outdoor holiday lights attraction is opening at the Wells Fargo Center's parking lot starting on Black Friday.

A new holiday lights attraction is opening outside the Wells Fargo Center. Next to the arena, visitors will encounter a dazzling wonderland with nearly 200 light sculptures and displays powered by more than a half-million light bulbs.

There will be a 25-foot reindeer, a 12-foot snowflake, a 20-foot ornament, a 15-foot teddy bear and much more, including 45 uniquely decorated trees. Plus, families can get their photo taken with Gritty Claus.

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"Winter on Broad Street: A Holiday Light Spectacular! presented by Dietz & Watson" will open on Friday, Nov. 27. The outdoor attraction will run from Black Friday through Sunday, Jan. 3.

Tickets can be purchased onlineTickets are $20 for adults and $15 for children under 13 on "Santa's Savings Days" during the week. The price is $32.50 for adults and $27.50 for children on all other dates. Admission is free for children 5 and younger.

Bark in the Dark will take place each Monday night from 5 to 7 p.m., where guests can venture through the holiday experience with their dogs. Tickets for dogs are $10 with a portion of proceeds benefiting Philly PAWS.

The 160,000-plus square-foot outdoor space allows for visitors to social distance while walking through the attraction, as well as the use of timed tickets for entry.

Winter on Broad Street mapCourtesy of/Winter on Broad Street

A map of Winter on Broad Street.

Guests are required to wear masks at all times, except while seated in designated food and beverage areas.

Concession stands at "Winter on Broad" will sell seasonal sweets like freshly-baked cookies, savory bites like soup and mac 'n' cheese, and Philly classics like the cheesesteak and soft pretzel. To drink, there will be hot cocoa, spiked cider, mulled wine and festive cocktails like the Gingerbread Gin Spin. All food and beverage offerings can be viewed online.

Also, guests can check out the Mistletoe Marketplace to get their holiday shopping done. Vendors will offer unique gifts such as hand-crafted ornaments, custom artwork, wintertime clothing and decor. For Philly sports fans, there will be a special holiday line of apparel and gift items, and the Wells Fargo Center team store will be open.

In Tinsel Towne Square, the entertainment epicenter of the winter attraction, there will be holiday-themed music and dance performances from local groups.

"Winter on Broad" will feature a station to write and mail letters to Santa, fire pits and a curling court, as well. Games will cost $10.

There will be a photo station with Gritty Claus, too. Only a limited number of holiday photo sessions with the Flyers mascot will be available. Photos are $15 with a portion of the proceeds benefiting Flyers Charities. Those interested in taking a holiday picture with Gritty dressed as Santa are encouraged to purchase a photo session ahead of time.

The holiday attraction will be open from 5 to 10 p.m. Sunday through Thursday and from 5 to 11 p.m. on Friday and Saturday. Parking is free.

This article was updated on Monday, Nov. 9, with additional information.

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