June 17, 2015
Philly's Gay Pride Parade was a celebration on Sunday, trekking from 13th and Locust to the Great Plaza at Penn's Landing for an afternoon of festivities and food.
The company's float featured a huge burrito wrapped in tin foil, with the tagline: "So Big, You Can Ride It." A group of Cowboys manned the float.
Chipotle also passed out two-for-one coupons that read, "¿Homo Estas?" It's not the first time the company has used the phrase, but this year's Pride Parade catapulted a lengthy discussion on Reddit, which brought to light a new word, "bi-Mexual," among other debates.
If you're particularly moved by all of this, you can purchase a ¿Homo Estas? shirt here.