June 06, 2015
While tickets are already on sale for this year's fourth Budweiser Made In America Festival in Philadelphia, the concert has axed their west coast counterpart after just one year.
The Los Angeles Times reports that the festival, which drew 71,000 fans in two days, will not be retuning to L.A. this summer after issues concerning location, security and the economic impact of the concert plagued last year's event.
The Times cited a Billboard article, which has since been taken down, that quoted Budweiser Vice President of marketing Brian Perkins.
“This is not at all a stepping back — this is a reevaluation of the model of going from one location to two to three. We’re a very ambitious brand, and we have a very ambitious partner in Jay Z, who also dreams big. And we always want to do big, bold things with music under the moniker of Budweiser Made In America.”
Last year's festival was headlined by Kanye West and featured Kendrick Lamar, Weezer and Iggy Azalea. Instead of the additional concert, Made in America will be hosting a free show headlined by Mary J. Blige in New York City.
The lineup for and location for this year's Philadelphia festival has not been announced. It has taken place at the Art Museum each previous year. The event was first launched in 2012 in Philadelphia by rapper Jay-Z.